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10 articles — Local SEO, Web Design & Automation for Contractors

AI Search

How Do AI Search Engines Find Local Businesses?

Your customers are asking ChatGPT and Google's AI for a contractor. Here's how those tools actually read a website, and what makes one business easy to name and another invisible.

DanAug 12, 20266 min read
SEO

Google Isn't the Only One Reading Your Website Anymore

People aren't just Googling anymore — they're asking AI assistants for a recommendation and getting a straight answer, no links required. Most local business websites weren't built for that. Here's what changes.

DanAug 1, 20263 min read
Lead Gen

The Mechanical Advantage: APIs for Local Business

Most local business owners think of automation as something that happens at large companies — call centers with software, franchises with CRMs, national…

DanMay 6, 20262 min read
Web Design

HTML vs Other Platforms: What Actually Changes for a Contractor

I've built on the major website platforms and I now build in custom HTML. Here's what actually changes underneath — dependencies, ownership, speed as a ranking signal, and where custom HTML is the wrong answer.

DanApr 20, 20264 min read
SEO

Local SEO Checklist: 30 Things to Do This Month

Most local contractors don't have a marketing team. They have a phone, a Google Business Profile they set up years ago, and a website that hasn't been…

DanFeb 11, 20266 min read